Converge Consulting

Measurable
Multi-Channel
Marketing

Converge Consulting is a measurable multi-channel marketing firm. We collaborate with clients who want to use research, analytics, and strategy more effectively to gain competitive advantage in the marketplace.

It's a spark of extraordinary. The point at which your cause, communication and call-to-action all converge together in memorable, measurable ways, to activate a potential prospect. At Converge Consulting, we can help you converge to your own point of extraordinary.

Do you know what motivates your alumni to give?

How are you using Web Analytics to inform your marketing strategies?

Do you develop personas to drive marketing communications?

Do you know how they prefer to be communicated with and what messages resonate?

Analytics
Are you throwing your money away? Increase ROI by performing a data-driven analysis concerning the effectiveness of your marketing efforts that utilize the web as the hub.

Research
Are you ready to think differently? Engage in our paradigm-shifting research that will help you focus your fundraising efforts on the right people and communicate with them effectively.

Assessment
Are you working smarter or just harder? Our assessment services will help you optimize your alumni database, communication strategies, and marketing efforts.

Planning
Is your marketing plan effective and integrated? Create a multi-channel plan–– print, telephone, e-mail, digital, social media, and mobile –– that is segmented, targeted, and informed by data.

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Publications

Findings From the Field: The Donor Motivation Study in Practice

An Inside Look at the Attitudes and Preferences Related to Giving of More Than 50,000 College Alumni Nationwide

PDF

We are proud to release research findings pertaining to the attitudes and motivations of more than 50,000 alumni associated with donating to their higher education institutions.

Measurable Multi-channel Marketing

Measurable
Multi-Channel
Marketing