Converge Consulting

We have spent the past 15 years in higher education marketing. We help colleges and universities across the country strategize, execute, and analyze their marketing in a way that maximizes efficiency and ROI.

Converge consultants are in high demand for their expertise related to Google Analytics, search engine optimization and paid advertising, social media, and communication strategy/planning.

We can conduct research to help you identify and target the right members of your audience so that you communicate with them via their preferred channels and with messaging that resonates. We can help you with planning and strategy so that your marketing communication efforts are efficient and effective.  We can help you set up and review your web analytics and work with you to optimize your web presence.

In addition to our consulting expertise, we are partnered with Hubspot, providers of the most comprehensive and powerful suite of marketing software available in the marketplace. These software tools can help you attract your target audience, convert them, and demonstrate ROI with integrated tools for search engine optimization, email communication, landing page creation, social media, and analytics.

The Converge team members are PhDs, MBAs, innovative researchers, Google Analytics certified professionals, social media gurus, thoughtful web strategists, developers of integrated and multi-channel digital solutions, published scholars, and engaging speakers. We collaborate with industry thought leaders working within colleges and universities as well as maintain affiliations with the Council for Advancement and Support of Education (CASE), the Association of Fundraising Professionals (AFP), and the American Marketing Association (AMA). We are technology-loving, data-crunching solutions providers and we are proud of it!

We believe in:

• Innovative research to gather data that informs new, smart marketing tactics
• Decisions that are based on data
• The fact that ROI can ALWAYS be measured

In a nutshell, we believe that effective, intelligent marketing is a union of art and science, not a choice between them.

We work with higher education institutions that question the “tried-and-true” way of doing things and understand that the changing landscape of marketing requires looking at marketing approaches through a new lens. We are looking through that lens.

We understand your challenges. We know your audience. We can help you and your audience converge.

Engage with us.