Take a look at what people are saying about Converge Consulting.
“If you are a Google Analytics newbie, the Converge 101 & 201 workshops are a great way to get your feet wet. The first day gives a great overview of web analytics and the second day helps attendees put that info into practice for their own organizations. The facilitator is knowledgeable and approachable, and the sessions are small enough to allow all participants the chance to get their questions answered.”
Melissa Niksic
Loyola University Chicago
“Kudos to the team at Converge Consulting for hosting an excellent Google Analytic’s Workshop. Not only was I able to address specific questions with regard to unique business processes within my institution, I also walked away excited and energized to take full advantage of this robust technology. My own expertise went from intermediate user to advanced power user in two short days! Thank you for hosting such an enlightening seminar.”
Paul Weikel
University of Notre Dame
“At the Alumni Association of the University of Michigan, we strive to provide value to our members. Partnering with Converge on their alumni/donor classification survey helps us not only to determine which non- association member alumni to target first, but also to find out what motivates them and which communication channels they prefer.”
Barbara Scott, Vice President of Marketing and Communications
Alumni Association of the University of Michigan
Converge is partnering with Columbia to help their internal team better understand how to use Google Analytics through an intensive 101 and 201 training on campus.
We chose to work with Converge because they have a depth of experience in both analytics and higher education that we have not found with any other firm. It’s easy to get overwhelmed by the analytics reports. Converge’s approach starts with “what questions do we want to answer?” and builds an analytics approach to answer them. They help us figure out what the analytics really mean, and what we need to do to improve. So instead of spending our time wading through the “what?”, we spend our time thinking about the “so what?” and the “now what?”
Deb Maue, Assoc. VP for University Marketing
DePaul University
“Ann is a true professional who is more than a consultant. She (and her team) truly becomes a trusted partner with you and understands your institution’s culture. Without this knowledge, data would be useless. With Ann, it becomes a powerful decision-making tool.”
Joanne M. Burrows, SC, PhD
Clarke University President
Dubuque, Iowa
We chose Converge because of their understanding of higher education and their ability to adapt to our institutional needs quickly and effectively.
Danielle Dubuc-Pedersen, Vice President of Business Development & Communications
Nebraska Methodist College
“We have seen a tremendous increase in annual fund participation at San Francisco State by utilizing data-mining/modeling and segmentation. We chose to partner with Converge and apply their classification model because it truly is a different way of thinking about alumni and donors. The classification model provides us with a new way to tailor our communications and messaging by showing us whom to focus on and how. In addition, it will likely prove to more useful to major gift officers than our other scores that are so driven by annual giving. The Converge model will like inform both segments.”
George Machun, Annual Fund, Alumni Relations
San Francisco State University
Mount Mercy is partnered with Converge to gain a deeper understanding of how Google Analytics can help them analyze their online marketing efforts by focusing on lead generation from social media channels and other sources.
