Converge Consulting

On March 23rd at 1pm CST/ 2pm EST, Converge Consulting will be hosting Friday After Class, a live chat series with higher education industry experts who will engage audience members in a discussion of tips, resources, and strategies related to smart marketing in higher education.

Please add your email address in the field provided within the widget below to receive a reminder about the Friday After Class session.

On Friday, March 23, Nick DeNardis will be discussing “Designing for next steps.”

Nick is the Associate Director of Web Communications at Wayne State University. As host of the video blog, EDU Checkup, he reviews higher education sites from the point of view of a first time visitor, while critiquing the design, information architecture and code of the sites. He is the curator of EDU Snippits, a hand picked selection of inspiring and unique higher education web elements.

He is a respected speaker at conferences on subjects ranging from Web design, mobile, accessibility, and analytics, and also writes for the award winning higher ed web development blog .eduGuru.

Designing for next steps

Getting a visitor to your website is only half the battle, now how do you keep them? A lot of attention is put on the “action” items on a home page but it’s more likely a visitor is landing on an interior page from a Web search or link. What types of visual elements, content or cues attract the most attention to visitors to take a quick action without breaking the scanability of the page. Additionally, how can you design your Web experience to always be forward moving and avoid forcing them to use the “back” button. Every page on your site should have a defined “next step”, without it you are leading your visitors to a dead end.

You can participate in Friday After Class through the comment feature on this page.

The Friday After Class session will be hosted on our web site and last for approximately 30 minutes. Save the date and stay tuned for more details!

What types of topics would you like to discuss in future sessions? Please provide your recommendations for topics and/or session moderators via our contact form.

View the archived session of Friday After Class with Georgy Cohen (10/7/11).
View the archived session of Friday After Class with Mike Petroff (10/21/11).
View the archived session of Friday After Class with Deb Maue (11/4/11).
View the archived session of Friday After Class with Matt Herzberger (11/18/11).
View the archived session of Friday After Class with Andrew Gossen (12/2/11).
View the archived session of Friday After Class with Michael Fienen (12/16/11).
View the archived session of Friday After Class with Eric Hodgson (1/13/12).
View the archived session of Friday After Class with Mark Greenfield (2/24/12).