Converge Consulting

Listen to a client success story from the University of Michigan-Dearborn on their choice and use of Hubspot, the most comprehensive and integrated marketing software available in the marketplace:

Converge Consulting is a certified Hubspot partner and the only partner focused exclusively on higher education. Helping you get found, convert leads, and analyze your marketing efforts, Hubspot offers tools to:

• Maximize search engine optimization (SEO) efforts, including automatic recommendations for keywords, competitor analysis, search engine rank reporting, link building reports, etc.
• Create and optimize blog posts in a way that helps you create clear calls-to-action, landing pages, social media integration, and reports.
• Monitor social media channels to stay informed of perceptions of your institution’s brand as well as perceptions of your competitors.
• Create customized landing pages quickly and easily as well as track your conversions.
• Create lead nurturing campaigns to move your target audience through your funnel in a way that integrates with email, social media, mobile, and CRM systems.
• Perform A/B testing of alternative web pages.
• Generate useful marketing analytics reports that enable you to segment your leads according to their web site behavior and overall levels of engagement with your institution as well as determine the ROI of all of your marketing efforts across channels.

Converge can help you with any or all of the following:

• Training regarding the best way to set up and use Hubspot for your higher education marketing initiatives.
• Temporary or ongoing management of the Hubspot software and associated marketing campaigns.
• Development of effective lead nurturing campaigns via analysis of your marketing goals and optimized communication flow in terms of channel and sequence.
• Content development for blogs, social media posts, web pages, and landing pages

 
All of the Converge Consulting products and services that help colleges and universities strategize, execute, and analyze their marketing efforts can be used in conjunction with or in lieu of the tools that Hubspot provides.

Please contact us to set up a demo of the Hubspot software.