Converge Consulting

Whether it’s to educate prospective students on what programs you offer, to increase alumni engagement, or to encourage donors to make a financial commitment online, your website should serve a purpose. Is the purpose of your website clear? How easy is it for users to perform actions on your site that accomplish your online marketing goals? By properly utilizing Google Analytics, you can better understand what is working on your site and what needs improvement.

Converge Consulting Analytics Reporting starts with your goals in mind and works backward. We begin by developing a strategy that is based on the mindset of your site visitors. From there, we will work with you to define and set up goals and reports that will allow you to adjust your communication strategies.

Converge Analytics Reporting is an ongoing review and evaluation of
Analytics data. The service includes the following:

• A review of institutional and fundraising goals
• A consultation of ways to achieve those goals via the website
• A review of the multichannel approach via Analytics
• Setup of the goals in the Analytics system
• Creation of any Analytics custom report that is deemed necessary and related to the goals
• Creation of Google Analytics user segments that support the goals
• Creation of custom KPI (key performance indicators) dashboard for a quick view of progress
• Regular reports that provide actionable insights into the data
• Recommendations for increasing goal success