Converge Consulting

Are you throwing your money away? If you are not using Google Analytics to its full potential, then the answer is “yes.” If so, you are not alone. Two-thirds of higher education marketing professionals spend less than two hours per week working on Analytics and almost one in twenty spend no time at all.

In the Social Media and Analytics Workshop, Converge will come to you to lead a two-hour workshop for key marketing personnel that covers:

• Basic Analytics terminology and reports
• What not to measure (irrelevant metrics)
• What to measure and how to measure it
• How to use your limited time to manage social media effectively
• Measurement (evaluating sentiment and other tools)
• Examples of evaluation and KPIs that are relevant to your institution

Converge has presented to small and large groups (three to forty) that range from VP’s of Marketing to digital media strategists. We customize the workshop based on an initial conversation and meet you where you are.

Instead of leaving you with a notebook full of good ideas and no strategies for implementation, we take it to the next level. Upon conclusion of the workshop, Converge will spend two hours with you going over key metrics and tools to help you implement what you have learned. We will help you build monthly reports that allow you to measure what is most important and what impacts your overall ROI. You can expect to leave the workshop with:

• Knowledge regarding what to measure
• A set of best practices and guidelines
• A grasp on overall analytics nomenclature
• Monthly reports that are set up and customized
• A solid strategy and reporting methodology that will enable monthly measurement of your marketing efforts and web site activity.

You will leave the workshop with a better understanding of what you need to monitor as well as what you should not waste your time monitoring. Furthermore, you will have a working knowledge of how to measure your marketing efforts across channels.

Our Social Media and Analytics Workshop will help you stop throwing your money away and spend it more effectively.

Pleas contact us to learn more.