When people search for “business school”, “nursing program,” or “intramural athletics,” where does your institution rank on search engines such as Google, Yahoo, and Bing?
Search engine optimization (SEO) drives traffic to your web site from the “free,” or “organic” listings on search engines. SEO makes your web content more relevant, attractive, and ultimately found by search engines.
Engaging in effective SEO will enable your target audience to find your site more quickly and easily on search engines when they enter keywords or phrases in the search field. Thus, SEO done right can dramatically increase the number of visitors to your web site and help them find what they need.
An effective SEO strategy is more cost-efficient than paid advertising, beneficial in terms of ROI, and easily measurable.
Converge Consulting offers a one-day workshop that covers what your marketing personnel need to know about SEO. The workshop includes the following topics:
- SEO overview – Why it is important
- The basics of keyword research
- How to structure web pages for optimal results (technical session)
- How to use basic keyword research to optimize website copy
- How to measure the effectiveness of SEO efforts
- Additional tips and recommendations
- Q&A Session
*Depending on where the workshop will be held, it can be more hands-on (in a computer lab) or intended for future utilization (discussion-based).