Marketing
Next Generation Recruitment Marketing: Two-Day Workshop February 4-5 in Boston
For 84% of Colleges and Universities, Traditional Marketing is Not Enough!
Times have changed and so has the effectiveness of certain marketing methods. Heard enough about PPC, PPL, CPM, etc? Next Generation Recruitment Marketing is about your target audience finding you and generating quality inquiries.
Utilize the web as the hub of your recruitment efforts so that your target audience finds you!
Rethink your Recruitment Marketing Efforts by effectively using SEO, Social Media, and Google Analytics.
Join us in Boston on February 4th and 5th at the Omni Parker House Hotel!
Instructor Nicole O’Connell and the team from Converge have put together two days full of strategic resources and applied exercises that will help you transform your marketing. Nicole is Director of Marketing and Communications at Loyola University. She is responsible for driving enrollment through the development of strategic integrated marketing and communications campaigns. Her recent initiatives include a significant brand revision for undergraduate enrollment, the launch of a new undergraduate website, the rollout of a multi-tiered social media and mobile marketing platform, and implementation of a comprehensive SEO content strategy.
Register Today to Receive an Early Bird Discount of $100! Early bird ends January 15th.
- Day 1 + 2: $600 (Early Bird Rate is $500)
- Day 1 or 2: $400 (Early Bird Rate is $300)
Group discounts available: If you purchase two registrations, you will receive the third registration free! Contact us for more information on specific group registrations.
Register for this two-day workshop taught by experts in the field to learn how to generate more visits to your web site and fine-tune your online efforts by:
- Maximizing Search Engine Optimization
- Engaging Effectively with Social Media
- Analyzing Marketing Efforts with Google Analytics
Inbound Marketing Day 1
- What is next generation recruitment marketing?
- How is your institution using the pillars of inbound marketing?
- Why you should invest time, energy, efforts in SEO
- The importance of Content Strategy and Blogging
- Case Studies of College’s with real results
- Q&A Networking Reception
Inbound Marketing Day 2
- Putting together a social media plan that maximizes results
- Social media monitoring tools, reporting, and how to measure the ROI
- Google Analytics: how to utilize GA to measure recruitment marketing efforts
- Focusing on GA to understand the recruitment funnel
- Google Analytics Dashboards, reports, and impact
If you attend this workshop, you will receive:
- Website Grader Report with tips on how to improve your web site
- Next Generation Marketing Certificate of Completion
- Book on Inbound Marketing
Please click here for a detailed schedule and workshop agenda.
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