Search engine optimization (SEO) is the process of getting traffic from the “free,” or “organic” listings on search engines. SEO makes the content of your web pages more relevant, more attractive, and more easily read by search engines. Why is that so important? Consider these facts:
If you engage in SEO effectively, your target audience will be able to find your site more quickly and easily on search engines when they enter keywords or phrases in the search field. Thus, SEO done right can dramatically increase the number of visitors to your web site and help them find what they need. This is critical for colleges and universities because so many institutions offer similar programs and activities. When people search for “business school,” “nursing program,” or “intramural athletics,” where does your institution rank?
An effective SEO strategy is more cost-efficient than paid advertising, beneficial in terms of ROI, and easily measurable. We can help you develop and implement that strategy.
Converge Consulting’s SEO marketing services include: